Honoring the Past, Embracing the Future

The Challenge

Prince of Peace’s original logo had begun to show its age. Technically, it used a custom Oxford typeface that created compatibility issues across devices. Visually, color inconsistencies appeared between print and web. And conceptually, the logo’s symbolic meaning—based on the church’s former mission statement “Reach, Grow, Serve”—was largely unknown to the congregation.

The Goal

We set out to modernize the logo while respecting the identity the community already recognized. The goal wasn’t a complete overhaul, but a thoughtful refresh that aligned with POP’s evolving story.

What’s New – And Why It Works

A Modern, Friendly Typeface

We replaced the outdated custom typeface with a clean, modern font that’s web-safe, versatile, and easy to use across platforms.

It comes in multiple weights, making it ideal for both branding and content—online and in print.
Most importantly, the new font is accessible, approachable, and reflective of POP’s welcoming spirit.

A Symbol Rooted in Place

The original icon was visually split into three parts, symbolizing “Reach, Grow, Serve”—a concept that never reached the congregation.

The new symbol takes inspiration directly from POP’s architecture: the distinct, angular shape of the church at Hicks and Cunningham.
By incorporating this recognizable structure into the logo, we created a mark that’s meaningful, memorable, and deeply local.
The design uses subtle shading to reflect the building’s 3D presence, giving the logo visual depth and dimension.

Color as a Storytelling Tool

Today’s brands aren’t limited to one color—and neither is POP.
We introduced a flexible color system inspired by the liturgical calendar. Different hues carry different spiritual meanings, allowing the church to visually align its communications with the seasons and themes of the Lutheran tradition.
This adaptive palette supports storytelling while remaining cohesive across the brand.

Sub-Brands: A Family of Logos

With a consistent type system and flexible color strategy, we created a system of sub-brands to support POP’s many ministries:

This structure creates unity while giving each ministry its own voice.

Outcome & Legacy

Although the refreshed logo was never officially adopted—due to shifts in leadership and a pending mission statement rewrite—it laid the groundwork for POP’s current digital identity.
The design system, flexible color palette, and type choices directly influenced the new website and will carry over into future rebranding efforts.

Sometimes, the most valuable designs aren't the ones that get launched—but the ones that move the conversation forward.

POP Logo Refresh